By far the biggest issue with business blogs is inconsistency. Blogs start off with the best of intentions and then fall by the wayside because they’re not kept up to date. Here are some tips for keeping content fresh and readers (and search engines) happy.
- Share the load. Having four or more people taking turns writing means each person is only responsible for at most one blog article per month.
- Mine your own resources by interviewing in-house subject matter experts, taking a virtual tour of your facility, or reediting old white papers or marketing materials that are still relevant.
- Curate content. You don’t have to plagiarize in order to take advantage of great content resources you find. Create a “best of” entry and highlight other blogs in your industry.
Duncan Gilman 