Before you leave that default image up too much longer, let’s review the most important reasons why showing your face makes a difference.
1. People click on photos. Are you more likely to click the headline alone or the headline with the accompanying image? Images get better reactions and interactions than text alone. Don’t leave any opportunities to stand out lying on the table, because you never know which little detail will seal the deal and earn that click.
2. The best businesses are personal. People do business with people, and successful brands understand how to inject humanity into their marketing. It starts with showcasing your team and creating an atmosphere of transparency so clients can feel connected and knowledgeable. Larger brands with multiple staffers and departments communicating via social media have started putting customer service reps’ pictures and first names on social media sites and posts so that customers know who they’re dealing with. Executives must at least appear just as accessible.